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From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014
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Citation

Boumphrey and Rencher (2014a, June 15). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america